Forecast

Financial forecast

Project revenue, EBITDA, net income and free cash flow for the next 5 or 10 years. Growth starts at the same rate the valuation uses and fades to the long-run rate, with margins held at today's level. Bear and bull cases move growth by the company's own revenue volatility. It is a model of what the assumptions imply, not a prediction.

Clorox (CLX)

Price updated 06 Nov 2026 09:55; TTM through 30 Sep 2026; TTM financials updated 06 Nov 2026 13:11.

Starts from TTM through 30 Sep 2026 financials in USD and a share price of USD 99.70. Growth begins at 2.2% a year (the valuation's blended assumption) and fades to 2.4% by year 10. Margins held at EBITDA 18.3%, net 9.4%, free cash flow 6.3% of revenue. Bear and bull move starting growth by 3.8 points and long-run growth by 1 point.

Year 1 uses analyst consensus revenue growth (2.5%); year 2 is halfway back to the model's own path.
USD 72.14Model fair value (Dividend discount model); range USD 55.54 to USD 102.04
-28%Fair value vs today's price
HighModel confidence
75%Share of the gap to fair value the price closes by year 5

Confidence: Earnings-based DCF agrees; trailing-twelve-month data; profit and cash flow steady for 3 years.

4.6%/yrModel-implied annual total return over 10 years, base case (price plus dividends). Raw model level; the screener shows a calibrated ranking instead
USD 9.07BRevenue in year 10 (base)
USD 853.43MNet income in year 10 (base)
USD 571.05MFree cash flow in year 10 (base)
USD 6.22Dividend per share in year 10 (base)
USD 99.62Implied share price in year 10 (base), today USD 99.70
4.7%Year-10 free cash flow per share vs today's price

Dividend per share over time

USD 0.00 USD 1.96 USD 3.92 USD 5.88 USD 7.84 FY2022 FY2024 FY2026 TTM through 30 Sep 2026 +1 +3 +5 +7 +9 +10
Solid: reported Dashed: base projection Shaded: bear to bull range
Dividend per share in year 10 by scenario
CaseStarting growthYear 10Annual growth
Bear -1.3% USD 4.90 -0.1%
Base 2.5% USD 6.22 2.3%
Bull 6.2% USD 7.84 4.7%

Base case by year

YearGrowthRevenueEBITDANet incomeFree cash flowEPSFCF / shareDividend / shareBook / shareImplied price
TTM through 30 Sep 2026– USD 7.20BUSD 1.31BUSD 677.00MUSD 453.00M 5.553.714.93n/a99.70
Year 12.5% USD 7.37BUSD 1.35BUSD 693.72MUSD 464.19M 5.683.805.06n/a97.93
Year 22.4% USD 7.55BUSD 1.38BUSD 710.03MUSD 475.10M 5.823.895.17n/a95.89
Year 32.3% USD 7.72BUSD 1.41BUSD 726.02MUSD 485.80M 5.953.985.29n/a93.62
Year 42.3% USD 7.89BUSD 1.44BUSD 742.52MUSD 496.84M 6.084.075.41n/a91.21
Year 52.3% USD 8.07BUSD 1.48BUSD 759.56MUSD 508.24M 6.224.175.53n/a88.66
Year 62.3% USD 8.26BUSD 1.51BUSD 777.15MUSD 520.01M 6.374.265.66n/a90.72
Year 72.3% USD 8.45BUSD 1.54BUSD 795.31MUSD 532.16M 6.524.365.80n/a92.84
Year 82.4% USD 8.65BUSD 1.58BUSD 814.06MUSD 544.71M 6.674.465.93n/a95.03
Year 92.4% USD 8.86BUSD 1.62BUSD 833.43MUSD 557.67M 6.834.576.07n/a97.29
Year 102.4% USD 9.07BUSD 1.66BUSD 853.43MUSD 571.05M 6.994.686.22n/a99.62

EPS and free cash flow per share assume today's share count. Dividends assume today's payout ratio and book value grows with retained earnings. The implied share price follows the valuation models and is not a price target; override growth settings do not change the model fair value. Margins stay at today's level except where the notes say they drift toward their average, so it does not model margin expansion, buybacks, acquisitions or recessions. It is for information and education only and is not investment advice. See the methodology for how the growth rate is blended.