Forecast

Financial forecast

Project revenue, EBITDA, net income and free cash flow for the next 5 or 10 years. Growth starts at the same rate the valuation uses and fades to the long-run rate, with margins held at today's level. Bear and bull cases move growth by the company's own revenue volatility. It is a model of what the assumptions imply, not a prediction.

WPP plc (WPP.L)

Price updated 06 Nov 2026 09:57; Fiscal year 2025; Annual financials downloaded 06 Nov 2026 12:40.

Starts from Fiscal year 2025 financials in GBP and a share price of GBP 4.05. Growth begins at 2.1% a year (the valuation's blended assumption) and fades to 2.9% by year 10. Margins held at EBITDA 12.3%, net -1.6%, free cash flow 4.7% of revenue. Bear and bull move starting growth by 6.0 points and long-run growth by 1 point.

The company is loss-making today, so the projection keeps the loss margin. It does not model a path to profit.
Margins drift toward their 5-year average over 5 years (EBITDA), because today's margin is far above the company's own average.
Year 1 uses analyst consensus revenue growth (-0.1%); year 2 is halfway back to the model's own path.
GBP 3.94Model fair value (Free-cash-flow DCF); range GBP 2.00 to GBP 7.35
-3%Fair value vs today's price
LowModel confidence
25%Share of the gap to fair value the price closes by year 5

Confidence: EV/EBITDA (12x) disagrees strongly; annual data only.

2.1%/yrModel-implied annual total return over 10 years, base case (price plus dividends). Raw model level; the screener shows a calibrated ranking instead
GBP 16.75BRevenue in year 10 (base)
-GBP 265.72MNet income in year 10 (base)
GBP 782.33MFree cash flow in year 10 (base)
GBP 4.97Implied share price in year 10 (base), today GBP 4.05
18.0%Year-10 free cash flow per share vs today's price

Free cash flow over time

GBP 0 GBP 445.52M GBP 891.05M GBP 1.34B GBP 1.78B FY2020 FY2022 FY2024 Fiscal year 2025 +1 +3 +5 +7 +9 +10
Solid: reported Dashed: base projection Shaded: bear to bull range
Free cash flow in year 10 by scenario
CaseStarting growthYear 10Annual growth
Bear -6.1% GBP 549.01M -1.4%
Base -0.1% GBP 782.33M 2.1%
Bull 5.9% GBP 1.10B 5.7%

Base case by year

YearGrowthRevenueEBITDANet incomeFree cash flowEPSFCF / shareDividend / shareBook / shareImplied price
Fiscal year 2025– GBP 13.55BGBP 1.67B-GBP 215.00MGBP 633.00M -0.200.59n/an/a4.05
Year 1-0.1% GBP 13.53BGBP 1.60B-GBP 214.74MGBP 632.24M -0.200.59n/an/a4.04
Year 21.0% GBP 13.67BGBP 1.55B-GBP 216.92MGBP 638.64M -0.200.59n/an/a4.08
Year 32.2% GBP 13.98BGBP 1.52B-GBP 221.77MGBP 652.94M -0.210.61n/an/a4.16
Year 42.3% GBP 14.30BGBP 1.49B-GBP 226.95MGBP 668.17M -0.210.62n/an/a4.25
Year 52.4% GBP 14.65BGBP 1.46B-GBP 232.46MGBP 684.40M -0.220.64n/an/a4.35
Year 62.5% GBP 15.02BGBP 1.50B-GBP 238.32MGBP 701.66M -0.220.65n/an/a4.46
Year 72.6% GBP 15.41BGBP 1.54B-GBP 244.56MGBP 720.02M -0.230.67n/an/a4.58
Year 82.7% GBP 15.83BGBP 1.58B-GBP 251.19MGBP 739.54M -0.230.69n/an/a4.70
Year 92.8% GBP 16.27BGBP 1.62B-GBP 258.23MGBP 760.29M -0.240.71n/an/a4.83
Year 102.9% GBP 16.75BGBP 1.67B-GBP 265.72MGBP 782.33M -0.250.73n/an/a4.97

EPS and free cash flow per share assume today's share count. Dividends assume today's payout ratio and book value grows with retained earnings. The implied share price follows the valuation models and is not a price target; override growth settings do not change the model fair value. Margins stay at today's level except where the notes say they drift toward their average, so it does not model margin expansion, buybacks, acquisitions or recessions. It is for information and education only and is not investment advice. See the methodology for how the growth rate is blended.