DraftKings Inc.
About the company
DraftKings Inc. operates as a digital sports entertainment and gaming company in the United States and internationally. The company offers online and retail sports betting, daily fantasy sports, digital lottery couriers, prediction markets, and other products, as well as retails sportsbooks. It also provides iGaming, or online casino products, which includes blackjack, roulette, baccarat and slot machines. In addition, the company engages in the design and development of sports betting and casino gaming software for online and retail sportsbooks, and iGaming operators. DraftKings Inc. was founded in 2011 and is headquartered in Boston, Massachusetts.
Price below modeled range
5-year outlook: Not shown because confidence is low: EV/EBITDA (12x) disagrees strongly.
Why: Latest free cash flow is depressed by heavy investment or one-off items, so a three-year average is used instead.
The range depends on model assumptions and data; it is not a prediction or investment advice.
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Market price below modeled range
Showing the EV/Sales (Rule of 40) you selected on the company card, using 18.54% growth, 3.1% terminal growth and 10.8% discount. The range varies these assumptions slightly; it is illustrative, not investment advice.
Assumptions: growth 18.54%, discount rate 10.80%, terminal growth 3.10% (sector defaults). See a worked example.
Blended growth assumption: 18.5% (sector default 7.2%, own revenue history 39.3%, analyst revenue consensus 13.8%).
Analyst consensus expects revenue growth of 13.8% a year; the growth assumption used is 18.5%.
Adjust assumptions
Show the recommended model instead
Why this model: Latest free cash flow is depressed by heavy investment or one-off items, so a three-year average is used instead.
Compare models- Recommended: Normalised free-cash-flow DCF — USD 15.41 (-34.5%)
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EPS-based Gordon proxy
— not applicable
Not used: Cannot be computed: net income is zero or negative.
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DCF (trailing free cash flow)
— USD 29.05 (+23.5%)
Not used: Not chosen: Normalised free-cash-flow DCF ranks ahead of it for this company.
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FCFF (steady state)
— USD 14.74 (-37.3%)
Not used: Assumes only the long-run terminal growth rate from today, so it ignores the near-term growth expected.
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EV/EBITDA (12x)
— USD 2.07 (-91.2%)
Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
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Fade DCF (10-year growth fade)
— USD 28.68 (+21.9%)
Not used: An alternative growth path (fading over 10 years) shown for comparison; the automatic choice does not use it.
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EV/Sales (Rule of 40)
— USD 51.22 (+117.8%)
Not used: Used only for technology and communication companies whose cash-flow value is far below the price.
| Bear USD 37.94 | 38.0% |
| Base USD 51.22 | 54.1% |
| Bull USD 64.49 | 63.5% |
Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.
Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.
Price history and fair value
3 months price change: -3.09% · USD 23.52 · Market data through 05 Nov 2026 ; dashed line is today’s model base value (USD 51.22). The fair value is today’s estimate, not what the model said in the past.
Saved price history is current through 05 Nov 2026; last refreshed 06 Nov 2026 18:14 (1 hour, 53 minutes ago).
10 Aug 2026Range USD 18.59 – 26.1705 Nov 2026
Latest news
Headlines provided by EODHD. Articles may mention multiple companies and are not investment recommendations.
More detail: quality, peers, price history, dividends and financials
Quality score: 36 / 100
Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.
| Profitability | 1 of 5 years profitable | 4 / 20 |
| Cash generation | free cash flow positive in 3 of 5 years | 12 / 20 |
| Growth | revenue +29.1% a year | 20 / 20 |
| Balance sheet | net debt 5.7x EBITDA | 0 / 20 |
| Margins | EBITDA margin 3% | 0 / 20 |
Peers in Consumer Discretionary
Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.
| Company | Price | Margin of safety | P/E | P/B | Yield | Quality |
|---|---|---|---|---|---|---|
| DKNG (this company) | USD 23.52 | -52.7% | – | 20.5 | – | 36 |
| KGF.L Kingfisher plc | GBP 3.75 | 44.8% | 27.2 | 1.1 | 3.3% | 74 |
| BWY.L Bellway p.l.c. | GBP 22.90 | 43.9% | 13.9 | 0.8 | 3.1% | 70 |
| EXPE Expedia Group | USD 272.48 | 41.7% | 17.1 | 21.8 | 0.7% | 100 |
| INCH.L Inchcape plc | GBP 6.39 | 37.5% | 8.9 | 1.9 | 4.2% | 80 |
| ZAL.DE Zalando SE | EUR 27.72 | 36.1% | 109.4 | 2.6 | – | 80 |
| DECK Deckers Brands | USD 87.74 | 34.9% | 11.2 | 5.1 | – | 100 |
| LULU Lululemon Athletica | USD 111.77 | 33.3% | 8.9 | 2.6 | – | 100 |
| BKNG Booking Holdings | USD 168.72 | 28.9% | 17.7 | – | 1.0% | 100 |
| Peer median | 15.5 | 2.6 | ||||
Trailing 12-month financials
TTM through 30 Jun 2026 · quarterly EODHD data · data downloaded 06 Nov 2026 19:52
| Revenue | USD 6,222,523,000 |
|---|---|
| EBITDA | USD 163,343,000 |
| EBIT | USD -128,733,000 |
| Net income | USD -166,902,000 |
| Free cash flow | USD 615,764,000 |
| Capital expenditures | USD 20,060,000 |
| Debt | USD 1,916,009,000 |
| Cash | USD 983,882,000 |
| Working capital | USD 26,335,000 |
| Shares outstanding | 496,089,000 |