Tryg A/S
About the company
Tryg A/S, together with its subsidiaries, engages in the provision of insurance products and services to private, small and medium sized commercial, and corporate customers in Denmark, the United States, rest of Nordic, Luxembourg, the United Kingdom, and internationally. It operates through Private and Commercial segments. The company offers insurance products, such as motor, content, house, accident, travel, motorcycle, and pet and health, as well as property, liability, workers' compensation, and health under the Trygg-Hansa, Atlantica, Bilsport & MC, and Moderna Djurförsäkringar brands. It sells its products through its sales agents, online, call centers, franchises, bancassurance, car dealers, real estate agents, insurance brokers, and partners. The company was founded in 1731 and is headquartered in Ballerup, Denmark.
Price below modeled range
Why: Banks and insurers earn their money on their balance sheet, so value follows book value and how much the company earns on it (return on equity).
The range depends on model assumptions and data; it is not a prediction or investment advice.
After signing in, return here and select “Add to watchlist”. Saving companies requires a verified email address.
Market price below modeled range
Showing the EV/Sales (Rule of 40) you selected on the company card, using 5.18% growth, 2.4% terminal growth and 9.6% discount. The range varies these assumptions slightly; it is illustrative, not investment advice.
Assumptions: growth 5.18%, discount rate 9.60%, terminal growth 2.40% (sector defaults). See a worked example.
Blended growth assumption: 5.2% (sector default 5.4%, own revenue history 6.8%, analyst revenue consensus 4.2%).
5-year outlook: relative outlook of about 5.8% a year (High confidence), anchored to a 7% market return and adjusted for how this company ranks against others. A ranking aid, not a prediction. See the full forecast.
Analyst consensus expects revenue growth of 4.2% a year; the growth assumption used is 5.2%.
Adjust assumptions
Show the recommended model instead
Why this model: Banks and insurers earn their money on their balance sheet, so value follows book value and how much the company earns on it (return on equity).
Compare models- Recommended: Justified P/B (ROE) — DKK 89.05 (-45.6%)
-
EPS-based Gordon proxy
— DKK 112.61 (-31.2%)
Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
-
DCF (trailing free cash flow)
— DKK 177.73 (+8.6%)
Not used: Cash-flow models do not suit banks and insurers, whose cash flow is mostly funding and deposits.
-
FCFF (steady state)
— DKK 157.41 (-3.8%)
Not used: Cash-flow models do not suit banks and insurers, whose cash flow is mostly funding and deposits.
-
EV/EBITDA (12x)
— DKK 144.76 (-11.6%)
Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
-
Fade DCF (10-year growth fade)
— DKK 177.00 (+8.1%)
Not used: Cash-flow models do not suit banks and insurers, whose cash flow is mostly funding and deposits.
-
EV/Sales (Rule of 40)
— DKK 322.24 (+96.8%)
Not used: Used only for technology and communication companies whose cash-flow value is far below the price.
| Bear DKK 240.47 | 31.9% |
| Base DKK 322.24 | 49.2% |
| Bull DKK 404.02 | 59.5% |
Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.
Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.
Price history and fair value
1 year price change: +6.82% · DKK 163.70 · Market data through 06 Nov 2026 ; dashed line is today’s model base value (DKK 322.24). The fair value is today’s estimate, not what the model said in the past.
Saved price history is current through 06 Nov 2026; last refreshed 06 Nov 2026 18:44 (1 hour, 49 minutes ago).
06 Nov 2025Range DKK 138.27 – 165.9006 Nov 2026
Latest news
Headlines provided by EODHD. Articles may mention multiple companies and are not investment recommendations.
More detail: quality, peers, price history, dividends and financials
Quality score: 90 / 100
Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.
| Profitability | 5 of 5 years profitable | 20 / 20 |
| Cash generation | free cash flow positive in 5 of 5 years | 20 / 20 |
| Growth | revenue +7.2% a year | 20 / 20 |
| Balance sheet | net debt 0.4x EBITDA | 20 / 20 |
| Margins | EBITDA margin 17% | 10 / 20 |
Peers in Financials
Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.
| Company | Price | Margin of safety | P/E | P/B | Yield | Quality |
|---|---|---|---|---|---|---|
| TRYG.CO (this company) | DKK 163.70 | -83.8% | 20.7 | 2.6 | 5.2% | 90 |
| PSH.L Pershing Square Holdings, Ltd. | GBP 38.66 | 68.4% | 3.7 | 0.6 | 1.3% | 76 |
| LRE.L Lancashire Holdings Limited | GBP 6.86 | 45.8% | 7.1 | 1.6 | 3.3% | 76 |
| ACA.PA Credit Agricole S.A. | EUR 15.84 | 36.1% | 6.8 | 0.7 | 6.9% | 78 |
| PRU.L Prudential plc | GBP 9.23 | 34.4% | 8.0 | 1.6 | 1.9% | 78 |
| V Visa Inc. | USD 422.59 | 33.3% | 8.9 | – | 0.2% | 100 |
| AGS.BR ageas SA/NV | EUR 77.50 | 32.6% | 8.1 | 1.5 | 5.0% | 76 |
| NWG.L NatWest Group plc | GBP 5.87 | 30.2% | 8.2 | 1.3 | 5.0% | 88 |
| SYF Synchrony Financial | USD 74.07 | 29.9% | 7.2 | 1.4 | 2.1% | 100 |
| Peer median | 7.6 | 1.4 | ||||
Dividends
Paid in the last 12 months: DKK 8.50 per share · yield 5.19% at the current price.
| Year | Dividends per share |
|---|---|
| 2026 (so far) | 8.500 |
| 2025 | 8.100 |
| 2024 | 7.700 |
| 2023 | 7.150 |
| 2022 | 7.310 |
| 2021 | 4.572 |
Trailing 12-month financials
TTM through 30 Sep 2026 · quarterly EODHD data · data downloaded 06 Nov 2026 13:10
| Revenue | DKK 44,704,000,000 |
|---|---|
| EBITDA | DKK 7,430,000,000 |
| EBIT | DKK 6,219,000,000 |
| Net income | DKK 4,718,000,000 |
| Free cash flow | DKK 6,799,000,000 |
| Capital expenditures | DKK 2,733,000,000 |
| Debt | DKK 7,591,000,000 |
| Cash | DKK 4,692,000,000 |
| Working capital | DKK |
| Shares outstanding | 595,870,000 |
| Reported dividends per share | DKK 8.4767 |