Autotrader Group plc
Autotrader Group plc operates an automotive platform in the United Kingdom. The company operates through Autotrader and Autorama segments. It provides vehicle advertisement on its websites for private sellers, as well as insurance and loan finance products to consumers; and display advertising on i…
Autotrader Group plc operates an automotive platform in the United Kingdom. The company operates through Autotrader and Autorama segments. It provides vehicle advertisement on its websites for private sellers, as well as insurance and loan finance products to consumers; and display advertising on its websites for manufacturers and their advertising agencies. The company also sells new vehicles and accessories; and facilitates the lease of new vehicles. It offers its products to retailers, home traders, and logistics customers. The company was formerly known as Auto Trader Group plc and changed its name to Autotrader Group plc in January 2026. The company was founded in 1977 and is headquartered in Manchester, the United Kingdom.Priced within the modelled range
Other models: GBP 4.53–5.51 (median 4.67). The recommended value is in line with them.
Why: Free cash flow is positive and in line with earnings, and the dividend is small, so a cash-flow DCF fits best.
Details and the full model are below.
Market price within modeled range
Free-cash-flow DCF using Fiscal year 2026 reported free cash flow, with cash, debt, and shares from the latest report. Base assumptions are 6.8% growth, 2.9% terminal growth, and 10.4% discount. Low/high cases vary growth by 2 and terminal growth/discount by 1 percentage point; this illustrative range is not a statistical confidence interval or investment advice.
Assumptions: growth 6.80%, discount rate 10.40%, terminal growth 2.90% (sector defaults). See a worked example.
Blended growth assumption: 6.8% (sector default 7.0%, own revenue history 9.6%, analyst revenue consensus 5.3%).
5-year outlook: relative outlook of about 10.2% a year (High confidence), anchored to a 7% market return and adjusted for how this company ranks against others. A ranking aid, not a prediction. See the full forecast.
Analyst consensus expects revenue growth of 5.3% a year; the growth assumption used is 6.8%.
Adjust assumptions
Why this model: Free cash flow is positive and in line with earnings, and the dividend is small, so a cash-flow DCF fits best.
Compare models- Recommended: Free-cash-flow DCF — GBP 5.37 (-1.6%)
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EPS-based Gordon proxy
— GBP 4.67 (-14.4%)
Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
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DCF (trailing free cash flow)
— GBP 5.37 (-1.6%)
Not used: Not chosen: Free-cash-flow DCF ranks ahead of it for this company.
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FCFF (steady state)
— GBP 4.53 (-17.0%)
Not used: Assumes only the long-run terminal growth rate from today, so it ignores the near-term growth expected.
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EV/EBITDA (12x)
— GBP 5.51 (+0.9%)
Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
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Fade DCF (10-year growth fade)
— GBP 5.34 (-2.1%)
Not used: An alternative growth path (fading over 10 years) shown for comparison; the automatic choice does not use it.
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EV/Sales (Rule of 40)
— GBP 10.31 (+88.9%)
Not used: Used only when cash-flow models land far below the price; here they do not.
| Bear GBP 3.96 | -37.8% |
| Base GBP 5.37 | -1.6% |
| Bull GBP 7.85 | 30.4% |
Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.
At GBP 5.46 the market implies about this annual free-cash-flow growth for 5 years (terminal 2.9%, discount 10.4%).
Compare: the market implies 7.2% a year, this model assumes 6.8%. The market expects more than this model does, which is why it reads as overvalued.
How the Free-cash-flow DCF value changes with growth (rows) and discount rate (columns). Green cells are above the current price.
| Growth \ Discount | 8.4% | 9.4% | 10.4% | 11.4% | 12.4% |
|---|---|---|---|---|---|
| 2.8% | 6.23 | 5.24 | 4.51 | 3.95 | 3.51 |
| 4.8% | 6.82 | 5.73 | 4.93 | 4.32 | 3.83 |
| 6.8% | 7.45 | 6.25 | 5.37 | 4.70 | 4.17 |
| 8.8% | 8.13 | 6.82 | 5.85 | 5.12 | 4.54 |
| 10.8% | 8.86 | 7.42 | 6.37 | 5.56 | 4.93 |
Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.
Price history and fair value
No chartable saved daily price history is available for this range. The chart uses stored EODHD prices only and will appear after history is saved.
More detail: quality, peers, price history, dividends and financials
Quality score: 100 / 100
Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.
| Profitability | 5 of 5 years profitable | 20 / 20 |
| Cash generation | free cash flow positive in 5 of 5 years | 20 / 20 |
| Growth | revenue +9.6% a year | 20 / 20 |
| Balance sheet | net debt 0.5x EBITDA | 20 / 20 |
| Margins | EBITDA margin 66% | 20 / 20 |
Peers in Communication Services
Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.
| Company | Price | Margin of safety | P/E | P/B | Yield | Quality |
|---|---|---|---|---|---|---|
| AUTO.L (this company) | GBP 5.46 | -1.6% | 16.0 | 11.6 | 2.0% | 100 |
| DTE.DE Deutsche Telekom AG | EUR 25.87 | 49.7% | 14.4 | 2.1 | 5.5% | 82 |
| PUB.PA Publicis Groupe S.A. | EUR 102.60 | 42.0% | 15.7 | 2.5 | 3.5% | 90 |
| VOD.L Vodafone Group Public Limited Company | GBP 1.17 | 42.0% | – | 0.7 | 3.2% | 66 |
| CMCSA Comcast | USD 24.95 | 39.1% | 7.9 | 1.0 | 5.4% | 82 |
| TEF.MC Telefonica, S.A. | EUR 3.36 | 33.8% | – | – | 8.9% | 59 |
| INF.L Informa plc | GBP 8.40 | 23.0% | – | 1.9 | 2.4% | 66 |
| SONY Sony Group Corporation | USD 27.54 | 19.5% | – | – | – | 82 |
| EMBRAC-B.ST Embracer Group AB | SEK 95.44 | 18.5% | – | 1.0 | – | 56 |
| Peer median | 14.4 | 1.5 | ||||
Dividends
Paid in the last 12 months: GBP 0.00 per share · yield 0.02% at the current price.
| Year | Dividends per share |
|---|---|
| 2026 (so far) | 0.001 |
| 2025 | 0.001 |
| 2024 | 0.001 |
| 2023 | 0.001 |
| 2022 | 0.001 |
| 2021 | 0.001 |
Annual financial statement
Saved annual report · Fiscal year 2026 · EODHD annual statements · period ended 31 Mar 2026
| Revenue | GBP 624,300,000 |
|---|---|
| EBITDA | GBP 412,000,000 |
| EBIT | GBP 388,600,000 |
| Net income | GBP 293,900,000 |
| Free cash flow | GBP 298,900,000 |
| Capital expenditures | GBP 27,300,000 |
| Debt | GBP 211,000,000 |
| Cash | GBP 18,200,000 |
| Working capital | GBP 45,400,000 |
| Shares outstanding | 862,666,250 |
| Reported dividends per share | GBP 0.1091 |