ZAL.DE

Zalando SE

Zalando SE operates an online platform for fashion and lifestyle products in Germany and internationally. The company operates through Business-to-Business and Business-to-Consumer segments. It engages in the development, sourcing, marketing, retail, and commission sale of various type of goods, in… Zalando SE operates an online platform for fashion and lifestyle products in Germany and internationally. The company operates through Business-to-Business and Business-to-Consumer segments. It engages in the development, sourcing, marketing, retail, and commission sale of various type of goods, including shoes, apparel, accessories, and beauty products with free delivery and returns, as well as various payment options. The company sells its products through Lounge by Zalando and its outlets. Zalando SE was founded in 2008 and is headquartered in Berlin, Germany.
Market price
EUR 27.49
Undervalued by 458.0%
Base value (EV/Sales (Rule of 40)) is 458.0% above the market price · low confidence
Data: Price updated 06 Nov 2026 09:57; TTM through 30 Sep 2026, period ended 30 Sep 2026 from EODHD (downloaded 2 min ago). Last earnings: 25 Oct 2026
Verdict

Looks undervalued

PriceEUR 27.49
Fair value range114.93–191.88base 153.40
Estimate reliabilityLow
5-year outlook–

5-year outlook: Not shown because confidence is low: Earnings-based DCF disagrees strongly.

Why: Free cash flow is positive and in line with earnings, and the dividend is small, so a cash-flow DCF fits best.

Details and the full model are below.

EV/Sales (Rule of 40)

Market price below modeled range

Showing the EV/Sales (Rule of 40) you selected on the company card, using 6.06% growth, 3.1% terminal growth and 10.8% discount. The range varies these assumptions slightly; it is illustrative, not investment advice. Low confidence: the modelled value is far from the market price, which usually means the model does not capture this company well (for example expected growth well above its history).

Assumptions: growth 6.06%, discount rate 10.80%, terminal growth 3.10% (sector defaults). See a worked example.

Blended growth assumption: 6.1% (sector default 7.2%, own revenue history 6.1%, analyst revenue consensus 5.5%).

Analyst consensus expects revenue growth of 5.5% a year; the growth assumption used is 6.1%.

Adjust assumptions

Show the recommended model instead

Why this model: Free cash flow is positive and in line with earnings, and the dividend is small, so a cash-flow DCF fits best.

Compare models
  • Recommended: Free-cash-flow DCF — EUR 43.35 (+57.7%)
  • EPS-based Gordon proxy — EUR 3.39 (-87.7%)
    Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
  • DCF (trailing free cash flow) — EUR 43.35 (+57.7%)
    Not used: Free cash flow is 11.4x net income, which usually means costs such as lease payments sit outside operating cash flow, so it may be overstated.
  • FCFF (steady state) — EUR 38.24 (+39.1%)
    Not used: Free cash flow is 11.4x net income, which usually means costs such as lease payments sit outside operating cash flow, so it may be overstated.
  • EV/EBITDA (12x) — EUR 51.15 (+86.1%)
    Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
  • Fade DCF (10-year growth fade) — EUR 43.15 (+57.0%)
    Not used: Free cash flow is 11.4x net income, which usually means costs such as lease payments sit outside operating cash flow, so it may be overstated.
  • EV/Sales (Rule of 40) — EUR 153.40 (+458.0%)
    Not used: Used only for technology and communication companies whose cash-flow value is far below the price.
Illustrative range / share EUR 114.93–191.88
Base scenario / share EUR 153.40
Margin of safety (share of value) Cheap even in the bear case
Bear EUR 114.9376.1%
Base EUR 153.4082.1%
Bull EUR 191.8885.7%

Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.

Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.

Price history and fair value

No chartable saved daily price history is available for this range. The chart uses stored EODHD prices only and will appear after history is saved.

More detail: quality, peers, price history, dividends and financials

Quality score: 80 / 100

Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.

Profitability5 of 5 years profitable20 / 20
Cash generationfree cash flow positive in 5 of 5 years20 / 20
Growthrevenue +7.2% a year20 / 20
Balance sheetnet debt 0.1x EBITDA20 / 20
MarginsEBITDA margin 8%0 / 20

Peers in Consumer Discretionary

Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.

CompanyPriceMargin of safetyP/EP/BYieldQuality
ZAL.DE (this company) EUR 27.49 36.6% 108.5 2.6 – 80
KGF.L Kingfisher plc GBP 3.72 45.2% 27.0 1.1 3.3% 74
BWY.L Bellway p.l.c. GBP 23.01 43.6% 14.0 0.8 3.1% 70
INCH.L Inchcape plc GBP 6.41 37.3% 9.0 1.9 4.1% 80
DECK Deckers Brands USD 87.74 34.9% 11.2 5.1 – 100
LULU Lululemon Athletica USD 111.77 33.3% 8.9 2.6 – 100
EXPE Expedia Group USD 272.48 29.6% 15.8 20.2 0.7% 100
BKNG Booking Holdings USD 168.72 28.9% 17.7 – 1.0% 100
PETS.L Pets at Home Group Plc GBP 2.58 25.2% 18.8 1.2 2.9% 82
Peer median 14.9 1.9
Sector Consumer Discretionary
Exchange Xetra
Currency EUR

Trailing 12-month financials

TTM through 30 Sep 2026 · quarterly EODHD data · data downloaded 06 Nov 2026 13:25

RevenueEUR 13,666,200,000
EBITDAEUR 1,051,300,000
EBITEUR 539,800,000
Net incomeEUR 61,900,000
Free cash flowEUR 706,800,000
Capital expendituresEUR 152,700,000
DebtEUR 1,341,500,000
CashEUR 1,216,900,000
Working capitalEUR -158,000,000
Shares outstanding244,222,658