Rogers Communications Inc.
About the company
Rogers Communications Inc. operates as a communications, sports, and entertainment company in Canada. It operates through Wireless, Cable, and Media segments. The company offers mobile internet access, wireless voice and enhanced voice, device financing, device protection, global voice and data roaming, wireless home phone, bridging landline, machine-to-machine and Internet of Things solutions, and advanced wireless solutions for businesses, as well as device shipping and pickup services; satellite-to-mobile service; and wireless solutions under the Rogers, Fido, and chatr brands. It also provides Internet access, Internet protocol-based (IP) television, applications, online viewing, phone, home monitoring, and advanced home WiFi services to consumer and businesses. In addition, the company offers local and network TV; on-demand television; cloud-based digital video recorders; voice-activated remote controls, restart, and integrated apps; linear and time-shifted programming; digital specialty channels; and 4K television programming. Further, it provides residential and small business local telephony services; voicemail, call waiting, and long distance; video and audio programming; voice, data networking, IP, and Ethernet services; private networking, Internet, IP voice, and cloud solutions; optical wave and multi-protocol label switching services; information technology and network technologies; cable access network services; telecommunications technical consulting services; and season games through television, smartphones, tablets, personal computers, and other streaming devices. Additionally, the company owns Toronto Blue Jays and the Rogers Centre event venue; and operates Sportsnet ONE, Sportsnet 360, Sportsnet World, Citytv, OMNI, FX (Canada), FXX (Canada), and HGTV television networks, as well as AM and FM radio stations. It also offers Rogers and the Rogers Red World Elite Mastercard. The company was founded in 1960 and is headquartered in Toronto, Canada.
Price below modeled range
Why: Dividends are a large share of earnings, so the cash paid to shareholders is the best guide to value.
The range depends on model assumptions and data; it is not a prediction or investment advice.
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Market price below modeled range
Showing the EV/Sales (Rule of 40) you selected on the company card, using 8.66% growth, 2.9% terminal growth and 10.4% discount. The range varies these assumptions slightly; it is illustrative, not investment advice. Low confidence: the modelled value is far from the market price, which usually means the model does not capture this company well (for example expected growth well above its history).
Assumptions: growth 8.66%, discount rate 10.40%, terminal growth 2.90% (sector defaults). See a worked example.
Blended growth assumption: 8.7% (sector default 7.0%, own revenue history 10.3%).
5-year outlook: relative outlook of about 9.0% a year (High confidence), anchored to a 7% market return and adjusted for how this company ranks against others. A ranking aid, not a prediction. See the full forecast.
Adjust assumptions
Show the recommended model instead
Why this model: Dividends are a large share of earnings, so the cash paid to shareholders is the best guide to value.
Compare models- Recommended: Dividend discount model — CAD 30.71 (-34.8%)
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EPS-based Gordon proxy
— CAD 23.72 (-49.7%)
Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
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DCF (trailing free cash flow)
— not applicable
Not used: Cannot be computed: free cash flow is zero or negative.
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FCFF (steady state)
— not applicable
Not used: Cannot be computed: free cash flow is zero or negative.
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EV/EBITDA (12x)
— CAD 119.30 (+153.2%)
Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
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Fade DCF (10-year growth fade)
— not applicable
Not used: Cannot be computed: free cash flow is zero or negative.
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EV/Sales (Rule of 40)
— CAD 324.89 (+589.5%)
Not used: Used only when cash-flow models land far below the price; here they do not.
| Bear CAD 223.61 | 78.9% |
| Base CAD 324.89 | 85.5% |
| Bull CAD 426.17 | 88.9% |
Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.
Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.
Price history and fair value
1 year price change: -5.53% · CAD 47.74 · Market data through 05 Nov 2026 ; dashed line is today’s model base value (CAD 324.89). The fair value is today’s estimate, not what the model said in the past.
Saved price history is current through 05 Nov 2026; last refreshed 06 Nov 2026 18:33 (7 hours, 57 minutes ago).
07 Nov 2025Range CAD 42.46 – 54.4805 Nov 2026
Latest news
Headlines provided by EODHD. Articles may mention multiple companies and are not investment recommendations.
More detail: quality, peers, price history, dividends and financials
Quality score: 80 / 100
Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.
| Profitability | 5 of 5 years profitable | 20 / 20 |
| Cash generation | free cash flow positive in 5 of 5 years | 20 / 20 |
| Growth | revenue +10.2% a year | 20 / 20 |
| Balance sheet | net debt 4.8x EBITDA | 0 / 20 |
| Margins | EBITDA margin 40% | 20 / 20 |
Peers in Communication Services
Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.
| Company | Price | Margin of safety | P/E | P/B | Yield | Quality |
|---|---|---|---|---|---|---|
| RCI-B.TO (this company) | CAD 47.12 | -53.5% | 27.3 | 1.5 | 4.7% | 80 |
| DTE.DE Deutsche Telekom AG | EUR 25.91 | 49.6% | 14.4 | 2.1 | 5.5% | 82 |
| VOD.L Vodafone Group Public Limited Company | GBP 1.17 | 42.0% | – | 0.7 | 3.2% | 66 |
| PUB.PA Publicis Groupe S.A. | EUR 102.95 | 41.8% | 15.8 | 2.5 | 3.5% | 90 |
| CMCSA Comcast | USD 24.39 | 40.4% | 7.7 | 0.9 | 5.5% | 82 |
| TEF.MC Telefonica, S.A. | EUR 3.38 | 33.4% | – | – | 8.9% | 59 |
| INF.L Informa plc | GBP 8.37 | 23.3% | – | 1.9 | 2.4% | 66 |
| SONY Sony Group Corporation | USD 27.00 | 21.1% | – | – | – | 82 |
| EMBRAC-B.ST Embracer Group AB | SEK 95.66 | 18.3% | – | 1.0 | – | 56 |
| Peer median | 14.4 | 1.5 | ||||
Dividends
Paid in the last 12 months: CAD 2.00 per share · yield 4.24% at the current price.
| Year | Dividends per share |
|---|---|
| 2026 (so far) | 1.500 |
| 2025 | 2.000 |
| 2024 | 2.000 |
| 2023 | 2.000 |
| 2022 | 2.000 |
| 2021 | 2.000 |
Trailing 12-month financials
TTM through 30 Sep 2026 · quarterly EODHD data · data downloaded 06 Nov 2026 14:12
| Revenue | CAD 22,712,000,000 |
|---|---|
| EBITDA | CAD 9,012,000,000 |
| EBIT | CAD 4,052,000,000 |
| Net income | CAD 937,000,000 |
| Free cash flow | CAD 3,409,000,000 |
| Capital expenditures | CAD 2,961,000,000 |
| Debt | CAD 46,638,000,000 |
| Cash | CAD 3,152,000,000 |
| Working capital | CAD -5,681,000,000 |
| Shares outstanding | 542,000,000 |
| Reported dividends per share | CAD 2.2380 |