Altria
About the company
Altria Group, Inc., through its subsidiaries, manufactures and sells smokeable and oral tobacco products in the United States. It offers cigarettes primarily under the Marlboro brand; large cigars and pipe tobacco under the Black & Mild brand; moist smokeless tobacco and oral tobacco products under the Copenhagen, Skoal, Red Seal, and Husky brands; oral nicotine pouches under the on! brand; and e-vapor products under the NJOY ACE brand. The company sells its products to distributors, as well as large retail organizations, such as chain stores. Altria Group, Inc. was founded in 1822 and is headquartered in Richmond, Virginia.
Price within modeled range
Why: Dividends are a large share of earnings, so the cash paid to shareholders is the best guide to value.
The range depends on model assumptions and data; it is not a prediction or investment advice.
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Market price within modeled range
Showing the EPS-based Gordon proxy you selected on the company card, using 2% growth, 2.4% terminal growth and 9.2% discount. The range varies these assumptions slightly; it is illustrative, not investment advice.
Assumptions: growth 2%, discount rate 9.20%, terminal growth 2.40% (sector defaults). See a worked example.
Blended growth assumption: 2.0% (sector default 5.3%, own revenue history -2.7%, analyst revenue consensus 1.0%).
5-year outlook: relative outlook of about 8.4% a year (High confidence), anchored to a 7% market return and adjusted for how this company ranks against others. A ranking aid, not a prediction. See the full forecast.
Analyst consensus expects revenue growth of 1.0% a year; the growth assumption used is 2.0%.
Adjust assumptions
Show the recommended model instead
Why this model: Dividends are a large share of earnings, so the cash paid to shareholders is the best guide to value.
Compare models- Recommended: Dividend discount model — USD 60.39 (-22.2%)
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EPS-based Gordon proxy
— USD 68.89 (-11.2%)
Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
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DCF (trailing free cash flow)
— USD 67.64 (-12.8%)
Not used: Not chosen: Dividend discount model ranks ahead of it for this company.
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FCFF (steady state)
— USD 69.04 (-11.0%)
Not used: Assumes only the long-run terminal growth rate from today, so it ignores the near-term growth expected.
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EV/EBITDA (12x)
— USD 73.49 (-5.3%)
Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
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Fade DCF (10-year growth fade)
— USD 67.69 (-12.7%)
Not used: An alternative growth path (fading over 10 years) shown for comparison; the automatic choice does not use it.
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EV/Sales (Rule of 40)
— USD 136.13 (+75.5%)
Not used: Used only for technology and communication companies whose cash-flow value is far below the price.
| Bear USD 53.39 | -45.3% |
| Base USD 68.89 | -12.6% |
| Bull USD 85.85 | 9.6% |
Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.
Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.
Price history and fair value
5 years price change: +152.75% · USD 77.58 · Market data through 05 Nov 2026 ; dashed line is today’s model base value (USD 68.89). The fair value is today’s estimate, not what the model said in the past.
Saved price history is current through 05 Nov 2026; last refreshed 06 Nov 2026 18:33 (1 hour, 47 minutes ago).
08 Nov 2021Range USD 29.28 – 78.0105 Nov 2026
Latest news
Headlines provided by EODHD. Articles may mention multiple companies and are not investment recommendations.
More detail: quality, peers, price history, dividends and financials
Quality score: 84 / 100
Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.
| Profitability | 5 of 5 years profitable | 20 / 20 |
| Cash generation | free cash flow positive in 5 of 5 years | 20 / 20 |
| Growth | revenue -4.0% a year | 4 / 20 |
| Balance sheet | net debt 1.8x EBITDA | 20 / 20 |
| Margins | EBITDA margin 56% | 20 / 20 |
Peers in Consumer Staples
Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.
| Company | Price | Margin of safety | P/E | P/B | Yield | Quality |
|---|---|---|---|---|---|---|
| MO (this company) | USD 77.58 | -28.5% | 16.0 | – | 5.5% | 84 |
| ORK.OL Orkla ASA | NOK 102.60 | 31.9% | 14.6 | 2.3 | 9.7% | 82 |
| WN.TO George Weston Limited | CAD 109.72 | 26.2% | 39.8 | 9.1 | 1.2% | 72 |
| KHC Kraft Heinz | USD 25.32 | 25.2% | – | 0.8 | 6.3% | 36 |
| CA.PA Carrefour SA | EUR 13.64 | 23.8% | 29.2 | 0.8 | 8.7% | 72 |
| ABF.L Associated British Foods plc | GBP 19.90 | 18.8% | 15.1 | 1.2 | 3.2% | 82 |
| ADM Archer Daniels Midland | USD 70.47 | 16.8% | 13.7 | 1.4 | 3.0% | 64 |
| AXFO.ST Axfood AB | SEK 283.80 | 7.9% | 25.0 | 8.2 | 3.1% | 70 |
| DLTR Dollar Tree | USD 137.94 | 0.3% | 16.3 | 7.7 | – | 72 |
| Peer median | 16.3 | 1.9 | ||||
Dividends
Paid in the last 12 months: USD 4.29 per share · yield 5.53% at the current price.
| Year | Dividends per share |
|---|---|
| 2026 (so far) | 3.230 |
| 2025 | 4.160 |
| 2024 | 4.000 |
| 2023 | 3.840 |
| 2022 | 3.680 |
| 2021 | 3.520 |
Trailing 12-month financials
TTM through 30 Sep 2026 · quarterly EODHD data · data downloaded 06 Nov 2026 13:10
| Revenue | USD 21,304,000,000 |
|---|---|
| EBITDA | USD 12,002,000,000 |
| EBIT | USD 11,776,000,000 |
| Net income | USD 8,116,000,000 |
| Free cash flow | USD 9,071,000,000 |
| Capital expenditures | USD 351,000,000 |
| Debt | USD 24,061,000,000 |
| Cash | USD 2,697,000,000 |
| Working capital | USD -3,492,000,000 |
| Shares outstanding | 1,669,000,000 |
| Reported dividends per share | USD 4.2630 |