Intuit
Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in two segments: Global Business Solutions and Consumer. Its Global Business Solutions segment provides QuickBooks services, which include fina…
Intuit Inc. provides financial management, payments and capital, compliance, and marketing products and services in the United States. The company operates in two segments: Global Business Solutions and Consumer. Its Global Business Solutions segment provides QuickBooks services, which include financial and business management online services, desktop software, payroll solutions, time tracking, merchant payment processing and bill pay solutions, checking accounts, and financing services for small and mid-market businesses; and Mailchimp, a marketing automation and customer relationship management. The Consumer segment provides TurboTax, a do-it-yourself and assisted income tax preparation products and services; Credit Karma, a personal finance solution that provides recommendations for credit card, home, auto, and personal loan, and insurance products; online savings and checking accounts; and access to its credit scores and reports, credit and identity monitoring, credit report dispute, credit building tools, debt pay-down assistance, credit card rewards optimization, and connected account capabilities. This segment also offers ProTax offerings which include Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online, electronic tax filing service, and bank products and related services. It sells products and services through direct sales channels, multichannel shop-and-buy experiences, online application stores, and partner and other channels. Intuit Inc. has a strategic collaboration with Aprio, LLP to develop AI-powered solutions designed to help identify tax planning opportunities, benchmark business performance, improve financial visibility, and support more informed decision-making across industries, including construction, dental, wealth management, and tax. Intuit Inc. was founded in 1983 and is headquartered in Mountain View, California.Looks undervalued
5-year outlook: Not shown because confidence is low: Earnings-based DCF disagrees strongly.
Other models: USD 210.09–391.99 (median 314.70). The recommended value is 66% above that median, so treat the upside with extra caution.
Why: Free cash flow is positive and in line with earnings, and the dividend is small, so a cash-flow DCF fits best.
Details and the full model are below.
Market price below modeled range
Free-cash-flow DCF using TTM through 31 Jul 2026 reported free cash flow, with cash, debt, and shares from the latest report. Base assumptions are 10.14% growth, 3.25% terminal growth, and 11.5% discount. Low/high cases vary growth by 2 and terminal growth/discount by 1 percentage point; this illustrative range is not a statistical confidence interval or investment advice.
Assumptions: growth 10.14%, discount rate 11.50%, terminal growth 3.25% (sector defaults). See a worked example.
Blended growth assumption: 10.1% (sector default 8.5%, own revenue history 13.9%, analyst revenue consensus 9.1%).
Analyst consensus expects revenue growth of 9.1% a year; the growth assumption used is 10.1%.
Adjust assumptions
Why this model: Free cash flow is positive and in line with earnings, and the dividend is small, so a cash-flow DCF fits best.
Compare models- Recommended: Free-cash-flow DCF — USD 521.09 (+46.9%)
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EPS-based Gordon proxy
— USD 210.09 (-40.8%)
Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
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DCF (trailing free cash flow)
— USD 521.09 (+46.9%)
Not used: Not chosen: Free-cash-flow DCF ranks ahead of it for this company.
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FCFF (steady state)
— USD 391.99 (+10.5%)
Not used: Assumes only the long-run terminal growth rate from today, so it ignores the near-term growth expected.
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EV/EBITDA (12x)
— USD 314.70 (-11.3%)
Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
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Fade DCF (10-year growth fade)
— USD 516.21 (+45.5%)
Not used: An alternative growth path (fading over 10 years) shown for comparison; the automatic choice does not use it.
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EV/Sales (Rule of 40)
— USD 687.41 (+93.7%)
Not used: Used only when cash-flow models land far below the price; here they do not.
| Bear USD 395.78 | 10.3% |
| Base USD 521.09 | 31.9% |
| Bull USD 729.93 | 51.4% |
Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.
At USD 354.84 the market implies about this annual free-cash-flow growth for 5 years (terminal 3.3%, discount 11.5%).
Compare: the market implies 0.9% a year, this model assumes 10.1%. The model is more optimistic than the price, which is why it reads as undervalued.
How the Free-cash-flow DCF value changes with growth (rows) and discount rate (columns). Green cells are above the current price.
| Growth \ Discount | 9.5% | 10.5% | 11.5% | 12.5% | 13.5% |
|---|---|---|---|---|---|
| 6.1% | 587.75 | 505.03 | 442.40 | 393.33 | 353.86 |
| 8.1% | 639.76 | 549.05 | 480.39 | 426.62 | 383.39 |
| 10.1% | 695.54 | 596.24 | 521.09 | 462.27 | 414.99 |
| 12.1% | 755.31 | 646.76 | 564.65 | 500.39 | 448.76 |
| 14.1% | 819.27 | 700.81 | 611.22 | 541.13 | 484.83 |
Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.
Price history and fair value
No chartable saved daily price history is available for this range. The chart uses stored EODHD prices only and will appear after history is saved.
More detail: quality, peers, price history, dividends and financials
Quality score: 100 / 100
Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.
| Profitability | 5 of 5 years profitable | 20 / 20 |
| Cash generation | free cash flow positive in 5 of 5 years | 20 / 20 |
| Growth | revenue +10.5% a year | 20 / 20 |
| Balance sheet | net debt 0.2x EBITDA | 20 / 20 |
| Margins | EBITDA margin 34% | 20 / 20 |
Peers in Information Technology
Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.
| Company | Price | Margin of safety | P/E | P/B | Yield | Quality |
|---|---|---|---|---|---|---|
| INTU (this company) | USD 354.84 | 31.9% | 21.1 | 5.1 | 1.4% | 100 |
| SMCI Supermicro | USD 27.08 | 50.8% | 8.5 | 1.3 | – | 68 |
| SNDK Sandisk | USD 806.43 | 44.1% | 6.4 | 6.8 | – | 76 |
| ADBE Adobe Inc. | USD 246.44 | 42.5% | 13.4 | 8.3 | – | 100 |
| IT Gartner | USD 198.07 | 35.7% | 13.3 | – | – | 92 |
| HPQ HP Inc. | USD 29.44 | 31.6% | 11.1 | – | 4.0% | 64 |
| GIB-A.TO CGI Inc. | CAD 115.51 | 26.9% | 13.9 | 2.4 | 0.6% | 90 |
| FSLR First Solar | USD 195.76 | 25.9% | 11.3 | 1.9 | – | 84 |
| COHR Coherent Corp. | USD 169.76 | 15.1% | 34.7 | 3.0 | – | 73 |
| Peer median | 12.3 | 2.7 | ||||
Dividends
Paid in the last 12 months: USD 4.98 per share · yield 1.40% at the current price.
| Year | Dividends per share |
|---|---|
| 2026 (so far) | 4.980 |
| 2025 | 4.320 |
| 2024 | 3.740 |
| 2023 | 3.240 |
| 2022 | 2.820 |
| 2021 | 2.450 |
Trailing 12-month financials
TTM through 31 Jul 2026 · quarterly EODHD data · data downloaded 06 Nov 2026 12:29
| Revenue | USD 21,448,000,000 |
|---|---|
| EBITDA | USD 7,235,000,000 |
| EBIT | USD 6,389,000,000 |
| Net income | USD 4,566,000,000 |
| Free cash flow | USD 8,617,000,000 |
| Capital expenditures | USD 221,000,000 |
| Debt | USD 8,421,000,000 |
| Cash | USD 7,200,000,000 |
| Working capital | USD 5,148,000,000 |
| Shares outstanding | 272,000,000 |
| Reported dividends per share | USD 4.9522 |