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PEP

PepsiCo

PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through six segments: PepsiCo Foods North America; PepsiCo Beverages North America; International Beverages Franchise; Europe, Middle East and Africa… PepsiCo, Inc. engages in the manufacture, marketing, distribution, and sale of various beverages and convenient foods worldwide. The company operates through six segments: PepsiCo Foods North America; PepsiCo Beverages North America; International Beverages Franchise; Europe, Middle East and Africa; Latin America Foods; and Asia Pacific Foods. It offers cereals, chips, dips, granola bars, oatmeal, pasta, rice, and syrups and mixes; refrigerated dips and spreads; beverage concentrates, fountain syrups, and finished goods; and ready-to-drink tea and coffee products. The company also provides SodaStream sparkling water makers and related products, as well as various dairy products under the Agusha, Chudo, and Domik v Derevne brands. It serves wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, hard discounters, e-commerce retailers and authorized independent bottlers, and others through a network of direct-store-delivery, customer warehouse, and distributor networks, as well as directly to consumers through e-commerce platforms and retailers. PepsiCo, Inc. was founded in 1898 and is based in Purchase, New York.
Market price
USD 142.71
Overvalued by 56.8%
Base value (Free-cash-flow DCF) is 56.8% below the market price
5-year outlook: 7.5% per year · forecast
Data: Price updated 06 Nov 2026 09:56; FY2025, period ended 27 Dec 2025 from SEC EDGAR (downloaded 16 h ago). Last earnings: 08 Oct 2026
Verdict

Looks overvalued

PriceUSD 142.71
Fair value range37.95–105.72base 61.66
Estimate reliabilityHigh
5-year outlook7.5% / yr≈ USD 205.15 in 5 yrs

Other models: USD 57.06–103.57 (median 90.37). The recommended value is in line with them.

Why: Free cash flow is positive and in line with earnings, and the dividend is small, so a cash-flow DCF fits best.

Details and the full model are below.

Free-cash-flow DCF

Market price above modeled range

Free-cash-flow DCF using Fiscal year 2025 reported free cash flow, with cash, debt, and shares from the latest report. Base assumptions are 3.64% growth, 2.4% terminal growth, and 9.2% discount. Low/high cases vary growth by 2 and terminal growth/discount by 1 percentage point; this illustrative range is not a statistical confidence interval or investment advice.

Assumptions: growth 3.64%, discount rate 9.20%, terminal growth 2.40% (sector defaults). See a worked example.

Blended growth assumption: 3.6% (sector default 5.3%, own revenue history 4.3%, analyst revenue consensus 2.5%).

5-year outlook: relative outlook of about 7.5% a year (High confidence), anchored to a 7% market return and adjusted for how this company ranks against others. A ranking aid, not a prediction. See the full forecast.

Analyst consensus expects revenue growth of 2.5% a year; the growth assumption used is 3.6%.

Adjust assumptions

Why this model: Free cash flow is positive and in line with earnings, and the dividend is small, so a cash-flow DCF fits best.

Compare models
  • Recommended: Free-cash-flow DCF — USD 61.66 (-56.8%)
  • EPS-based Gordon proxy — USD 90.37 (-36.7%)
    Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
  • DCF (trailing free cash flow) — USD 61.66 (-56.8%)
    Not used: Not chosen: Free-cash-flow DCF ranks ahead of it for this company.
  • FCFF (steady state) — USD 57.06 (-60.0%)
    Not used: Assumes only the long-run terminal growth rate from today, so it ignores the near-term growth expected.
  • EV/EBITDA (12x) — USD 103.57 (-27.4%)
    Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
  • Fade DCF (10-year growth fade) — USD 61.49 (-56.9%)
    Not used: An alternative growth path (fading over 10 years) shown for comparison; the automatic choice does not use it.
  • EV/Sales (Rule of 40) — USD 240.47 (+68.5%)
    Not used: Used only for technology and communication companies whose cash-flow value is far below the price.
Illustrative range / share USD 37.95–105.72
Base scenario / share USD 61.66
Margin of safety (share of value) Above the bull case
Bear USD 37.95-276.0%
Base USD 61.66-131.5%
Bull USD 105.72-35.0%

Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.

Market-implied expectations 19.6% FCF growth / yr

At USD 142.71 the market implies about this annual free-cash-flow growth for 5 years (terminal 2.4%, discount 9.2%).

Compare: the market implies 19.6% a year, this model assumes 3.6%. The market expects more than this model does, which is why it reads as overvalued.

Sensitivity: base value per share

How the Free-cash-flow DCF value changes with growth (rows) and discount rate (columns). Green cells are above the current price.

Growth \ Discount 7.2%8.2%9.2%10.2%11.2%
-0.4% 78.16 60.21 47.54 38.10 30.81
1.6% 88.13 68.32 54.34 43.94 35.90
3.6% 98.87 77.06 61.66 50.21 41.37
5.6% 110.44 86.45 69.53 56.95 47.24
7.6% 122.87 96.55 77.98 64.19 53.54

Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.

Price history and fair value

No chartable saved daily price history is available for this range. The chart uses stored EODHD prices only and will appear after history is saved.

More detail: quality, peers, price history, dividends and financials

Quality score: 82 / 100

Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.

Profitability5 of 5 years profitable20 / 20
Cash generationfree cash flow positive in 5 of 5 years20 / 20
Growthrevenue +3.3% a year12 / 20
Balance sheetnet debt 1.9x EBITDA20 / 20
MarginsEBITDA margin 19%10 / 20

Peers in Consumer Staples

Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.

CompanyPriceMargin of safetyP/EP/BYieldQuality
PEP (this company) USD 142.71 -48.9% 17.8 8.7 4.1% 82
ORK.OL Orkla ASA NOK 103.30 31.4% 14.7 2.4 9.7% 82
WN.TO George Weston Limited CAD 109.72 26.2% 39.8 9.1 1.2% 72
KHC Kraft Heinz USD 25.32 25.2% – 0.8 6.3% 36
CA.PA Carrefour SA EUR 13.59 24.1% 29.1 0.8 8.7% 72
ABF.L Associated British Foods plc GBP 19.83 19.1% 15.0 1.2 3.2% 82
ADM Archer Daniels Midland USD 70.47 16.8% 13.7 1.4 3.0% 64
AXFO.ST Axfood AB SEK 281.90 8.5% 24.8 8.1 3.1% 70
GIS General Mills USD 36.46 3.4% – 2.6 6.7% 52
Peer median 19.9 1.9

Dividends

Paid in the last 12 months: USD 5.81 per share · yield 4.07% at the current price.

YearDividends per share
2026 (so far)4.383
20255.624
20245.330
20234.945
20224.525
20214.248
Sector Consumer Staples
Exchange NASDAQ
Currency USD

Annual financial statement

Saved annual report · Fiscal year 2025 · SEC EDGAR annual filings · period ended 27 Dec 2025

RevenueUSD 93,925,000,000
EBITDAUSD 14,949,000,000
EBITUSD 11,498,000,000
Net incomeUSD 8,240,000,000
Free cash flowUSD 7,672,000,000
Capital expendituresUSD -4,415,000,000
DebtUSD 46,351,000,000
CashUSD 9,159,000,000
Working capitalUSD -4,815,000,000
Shares outstanding1,373,000,000
Reported dividends per shareUSD 5.6225