JD Sports Fashion Plc
JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It operates through JD, Complementary Athleisure, and Sporting Goods and Outdoors se…
JD Sports Fashion Plc engages in the retail of branded sports fashion and outdoor clothing, footwear, accessories, and equipment for women and men in the United Kingdom, Europe, North America, and the Asia Pacific. It operates through JD, Complementary Athleisure, and Sporting Goods and Outdoors segments. The company also engages in the business of fitness and leisure clubs; and sells gift cards. It offers products under the JD, Finish Line, JD Gyms, Size", Footpatrol, Livestock, Hibbett, DTLR, Shoe Palace, Sizeer, Courir, Sprinter, Sport Zone, Go Outdoors, Blacks, Tiso, Ultimate Outdoors, Fishing Republic, Millets, and Naylors brand names. The company sells its products through retail stores and websites. JD Sports Fashion Plc was founded in 1981 and is headquartered in Bury, the United Kingdom. The company operates as a subsidiary of Pentland Group Limited.Priced within the modelled range
5-year outlook: Not shown because confidence is low: Free-cash-flow DCF disagrees strongly.
Other models: GBP 1.14–3.91 (median 2.07). The recommended value is in line with them.
Why: Free cash flow cannot be used (negative or far below earnings, with too little history to normalise it), so value is based on reinvestment-adjusted earnings.
Details and the full model are below.
Market price within modeled range
Earnings-based DCF using Fiscal year 2026 net income, of which 70% is treated as distributable after reinvestment, with no extra debt or cash adjustment because net income is already after interest. Used because free cash flow or dividends do not give a usable base. Base assumptions are 5.33% growth, 3.1% terminal growth, and 10.8% discount; this illustrative range is not a statistical confidence interval or investment advice.
Assumptions: growth 5.33%, discount rate 10.80%, terminal growth 3.10% (sector defaults). See a worked example.
Blended growth assumption: 5.3% (sector default 7.2%, own revenue history 10.3%, analyst revenue consensus 1.9%).
Analyst consensus expects revenue growth of 1.9% a year; the growth assumption used is 5.3%.
Adjust assumptions
Why this model: Free cash flow cannot be used (negative or far below earnings, with too little history to normalise it), so value is based on reinvestment-adjusted earnings.
Compare models- Recommended: Earnings-based DCF — GBP 0.88 (-6.6%)
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EPS-based Gordon proxy
— GBP 1.14 (+21.5%)
Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
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DCF (trailing free cash flow)
— GBP 2.33 (+147.4%)
Not used: Free cash flow is 2.3x net income, which usually means costs such as lease payments sit outside operating cash flow, so it may be overstated.
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FCFF (steady state)
— GBP 2.07 (+120.1%)
Not used: Free cash flow is 2.3x net income, which usually means costs such as lease payments sit outside operating cash flow, so it may be overstated.
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EV/EBITDA (12x)
— GBP 3.91 (+315.7%)
Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
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Fade DCF (10-year growth fade)
— GBP 2.32 (+146.4%)
Not used: Free cash flow is 2.3x net income, which usually means costs such as lease payments sit outside operating cash flow, so it may be overstated.
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EV/Sales (Rule of 40)
— GBP 9.52 (+912.9%)
Not used: Used only for technology and communication companies whose cash-flow value is far below the price.
| Bear GBP 0.66 | -42.2% |
| Base GBP 0.88 | -7.1% |
| Bull GBP 1.25 | 24.9% |
Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.
At GBP 0.94 the market implies about this annual free-cash-flow growth for 5 years (terminal 3.1%, discount 10.8%).
Compare: the market implies 7.0% a year, this model assumes 5.3%. The market expects more than this model does, which is why it reads as overvalued.
How the Earnings-based DCF value changes with growth (rows) and discount rate (columns). Green cells are above the current price.
| Growth \ Discount | 8.8% | 9.8% | 10.8% | 11.8% | 12.8% |
|---|---|---|---|---|---|
| 1.3% | 1.00 | 0.85 | 0.74 | 0.66 | 0.59 |
| 3.3% | 1.09 | 0.93 | 0.81 | 0.71 | 0.64 |
| 5.3% | 1.19 | 1.01 | 0.88 | 0.78 | 0.69 |
| 7.3% | 1.30 | 1.10 | 0.95 | 0.84 | 0.75 |
| 9.3% | 1.41 | 1.19 | 1.03 | 0.91 | 0.81 |
Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.
Price history and fair value
No chartable saved daily price history is available for this range. The chart uses stored EODHD prices only and will appear after history is saved.
More detail: quality, peers, price history, dividends and financials
Quality score: 90 / 100
Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.
| Profitability | 5 of 5 years profitable | 20 / 20 |
| Cash generation | free cash flow positive in 5 of 5 years | 20 / 20 |
| Growth | revenue +10.3% a year | 20 / 20 |
| Balance sheet | net debt 1.5x EBITDA | 20 / 20 |
| Margins | EBITDA margin 15% | 10 / 20 |
Peers in Consumer Discretionary
Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.
| Company | Price | Margin of safety | P/E | P/B | Yield | Quality |
|---|---|---|---|---|---|---|
| JD.L (this company) | GBP 0.94 | -7.1% | 11.0 | 1.6 | 1.1% | 90 |
| KGF.L Kingfisher plc | GBP 3.70 | 45.5% | 26.8 | 1.1 | 3.3% | 74 |
| BWY.L Bellway p.l.c. | GBP 22.72 | 44.3% | 13.8 | 0.8 | 3.1% | 70 |
| DKNG DraftKings Inc. | USD 17.16 | 39.2% | – | 13.5 | – | 58 |
| INCH.L Inchcape plc | GBP 6.33 | 38.1% | 8.8 | 1.9 | 4.2% | 80 |
| ZAL.DE Zalando SE | EUR 27.37 | 36.9% | 108.0 | 2.6 | – | 80 |
| DECK Deckers Brands | USD 85.74 | 36.4% | 10.9 | 5.0 | – | 100 |
| CVNA Carvana | USD 71.95 | 34.6% | 9.5 | 3.7 | – | 87 |
| EXPE Expedia Group | USD 268.04 | 30.8% | 15.6 | 19.8 | 0.7% | 100 |
| Peer median | 13.8 | 3.2 | ||||
Dividends
Paid in the last 12 months: GBP 0.00 per share · yield 0.01% at the current price.
| Year | Dividends per share |
|---|---|
| 2026 (so far) | 0.000 |
| 2025 | 0.000 |
| 2024 | 0.000 |
| 2023 | 0.000 |
| 2022 | 0.000 |
| 2021 | 0.000 |
Annual financial statement
Saved annual report · Fiscal year 2026 · EODHD annual statements · period ended 31 Jan 2026
| Revenue | GBP 12,662,000,000 |
|---|---|
| EBITDA | GBP 1,900,000,000 |
| EBIT | GBP 934,000,000 |
| Net income | GBP 436,000,000 |
| Free cash flow | GBP 1,001,000,000 |
| Capital expenditures | GBP 367,000,000 |
| Debt | GBP 3,680,000,000 |
| Cash | GBP 854,000,000 |
| Working capital | GBP 1,085,000,000 |
| Shares outstanding | 5,112,000,000 |
| Reported dividends per share | GBP 0.0102 |