Mercedes-Benz Group AG
Mercedes-Benz Group AG operates as an automotive company in Europe, Germany, North America, the United States, Asia, China, and internationally. It operates through Mercedes-Benz Cars, Mercedes-Benz Vans, and Mercedes-Benz Financial Services segments. The company develops, manufactures, and sells c…
Mercedes-Benz Group AG operates as an automotive company in Europe, Germany, North America, the United States, Asia, China, and internationally. It operates through Mercedes-Benz Cars, Mercedes-Benz Vans, and Mercedes-Benz Financial Services segments. The company develops, manufactures, and sells cars and vans under the Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach, G-Class brands, as well as related spare parts and accessories. It also provides financing, leasing, vehicle subscription and rental, fleet management, insurance, and digital services related to charging electric vehicles. The company was formerly known as Daimler AG and changed its name to Mercedes-Benz Group AG in February 2022. Mercedes-Benz Group AG was founded in 1886 and is headquartered in Stuttgart, Germany.Priced within the modelled range
5-year outlook: Not shown because confidence is low: Earnings-based DCF agrees.
Other models: EUR 66.48–93.04 (median 79.76). The recommended value is in line with them.
Why: Dividends are a large share of earnings, so the cash paid to shareholders is the best guide to value.
Details and the full model are below.
Market price within modeled range
Uses reported dividends of EUR 4.3000 per share from TTM through 30 Sep 2026, with 2.17% perpetual growth (base growth capped at the terminal rate) and 10.8% discount rates. The range varies growth and discount assumptions by 1 percentage point; it is illustrative, not a statistical confidence interval or investment advice.
Assumptions: growth 2.17%, discount rate 10.80%, terminal growth 3.10% (sector defaults). See a worked example.
Blended growth assumption: 2.2% (sector default 7.2%, own revenue history -4.1%, analyst revenue consensus 2.8%).
Analyst consensus expects revenue growth of 2.8% a year; the growth assumption used is 2.2%.
Adjust assumptions
Why this model: Dividends are a large share of earnings, so the cash paid to shareholders is the best guide to value.
Compare models- Recommended: Dividend discount model — EUR 50.91 (+20.5%)
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EPS-based Gordon proxy
— EUR 66.48 (+57.4%)
Not used: Treats all earnings as if paid out and ignores the cash kept for reinvestment, so it overstates value for companies that retain most profit.
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DCF (trailing free cash flow)
— not applicable
Not used: Cannot be computed: free cash flow is zero or negative.
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FCFF (steady state)
— not applicable
Not used: Cannot be computed: free cash flow is zero or negative.
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EV/EBITDA (12x)
— EUR 93.04 (+120.3%)
Not used: Used only when free cash flow is far below earnings even after averaging three years; a fixed 12x multiple also ignores sector differences.
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Fade DCF (10-year growth fade)
— not applicable
Not used: Cannot be computed: free cash flow is zero or negative.
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EV/Sales (Rule of 40)
— EUR 266.00 (+529.7%)
Not used: Used only for technology and communication companies whose cash-flow value is far below the price.
| Bear EUR 40.92 | -3.2% |
| Base EUR 50.91 | 17.0% |
| Bull EUR 66.91 | 36.9% |
Margin = (value − price) / value, so it is measured against the value and reads lower than the upside to value, which is measured against the price. Positive means the price is below that case.
At EUR 42.24 the market implies perpetual dividend growth of about this rate (discount rate 10.8%).
Compare: the market implies 0.6% a year, this model assumes 2.2%. The model is more optimistic than the price, which is why it reads as undervalued.
How the Dividend discount model value changes with growth (rows) and discount rate (columns). Green cells are above the current price. Dividend growth cannot exceed the long-run rate, so duplicate capped scenarios are omitted.
| Growth \ Discount | 8.8% | 9.8% | 10.8% | 11.8% | 12.8% |
|---|---|---|---|---|---|
| -1.8% | 39.71 | 36.30 | 33.42 | 30.97 | 28.85 |
| 0.2% | 49.91 | 44.73 | 40.52 | 37.04 | 34.10 |
| 2.2% | 66.26 | 57.58 | 50.91 | 45.62 | 41.33 |
| 3.1% | 77.78 | 66.17 | 57.58 | 50.96 | 45.70 |
Track record: see the methodology page for how this model has performed historically, including its limits. Treat it as a screen, not a forecast.
Price history and fair value
No chartable saved daily price history is available for this range. The chart uses stored EODHD prices only and will appear after history is saved.
More detail: quality, peers, price history, dividends and financials
Quality score: 54 / 100
Five equal checks on reported history: profitability, cash generation, revenue growth, balance sheet and margins. It describes business quality, not whether the price is attractive.
| Profitability | 5 of 5 years profitable | 20 / 20 |
| Cash generation | free cash flow positive in 5 of 5 years | 20 / 20 |
| Growth | revenue -3.9% a year | 4 / 20 |
| Balance sheet | net debt 5.5x EBITDA | 0 / 20 |
| Margins | EBITDA margin 11% | 10 / 20 |
Peers in Consumer Discretionary
Same-sector companies with a valuation, most undervalued first. Compare the margin of safety, yield and quality score side by side.
| Company | Price | Margin of safety | P/E | P/B | Yield | Quality |
|---|---|---|---|---|---|---|
| MBG.DE (this company) | EUR 42.24 | 17.0% | 7.5 | 0.4 | 10.2% | 54 |
| KGF.L Kingfisher plc | GBP 3.72 | 45.2% | 27.0 | 1.1 | 3.3% | 74 |
| BWY.L Bellway p.l.c. | GBP 23.01 | 43.6% | 14.0 | 0.8 | 3.1% | 70 |
| INCH.L Inchcape plc | GBP 6.41 | 37.3% | 9.0 | 1.9 | 4.1% | 80 |
| ZAL.DE Zalando SE | EUR 27.49 | 36.6% | 108.5 | 2.6 | – | 80 |
| DECK Deckers Brands | USD 87.74 | 34.9% | 11.2 | 5.1 | – | 100 |
| LULU Lululemon Athletica | USD 111.77 | 33.3% | 8.9 | 2.6 | – | 100 |
| EXPE Expedia Group | USD 272.48 | 29.6% | 15.8 | 20.2 | 0.7% | 100 |
| BKNG Booking Holdings | USD 168.72 | 28.9% | 17.7 | – | 1.0% | 100 |
| Peer median | 14.9 | 2.6 | ||||
Dividends
Paid in the last 12 months: EUR 3.50 per share · yield 8.29% at the current price.
| Year | Dividends per share |
|---|---|
| 2026 (so far) | 3.500 |
| 2025 | 4.300 |
| 2024 | 5.270 |
| 2023 | 5.200 |
| 2022 | 5.000 |
| 2021 | 1.131 |
Trailing 12-month financials
TTM through 30 Sep 2026 · quarterly EODHD data · data downloaded 06 Nov 2026 13:36
| Revenue | EUR 128,051,000,000 |
|---|---|
| EBITDA | EUR 13,751,000,000 |
| EBIT | EUR 6,470,000,000 |
| Net income | EUR 5,376,000,000 |
| Free cash flow | EUR 4,826,000,000 |
| Capital expenditures | EUR 5,561,000,000 |
| Debt | EUR 96,860,000,000 |
| Cash | EUR 20,914,000,000 |
| Working capital | EUR 23,593,000,000 |
| Shares outstanding | 957,330,201 |